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We know the website or weblog gets more competitive, effective SEO techniques and skills will be viewed as a subset of marketing. With that in mind, we decided to create a full featured forward looking SEO training program covering: keyword selection, domain names, on page optimization, copywriting, blogging, site architecture, usability, analytics, PPC advertising, public relations, viral marketing, and link building.
What is Search Engine Optimization (SEO)?
Search Engine Optimization or SEO is the active practice (practically) of optimizing a web site or weblog by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
We can find vary guides which designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings. Don't worry, if you are still confused about this stuff, you are not alone. In the end, what we do is to boost traffic right?
Why have to company/ organization/ website/ weblog need SEO?
The answer is almost majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo!. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. (See: Search Engine Market Share below)
Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.
Why can't the search engines figure out site or blog without SEO help?
Search engines such Google, Bing, Baidu, Yahoo, etc. actually are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas, the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
Many of the concepts that relate to SEO but are not core to SEO are covered in other modules. Modules in the SEO training section include:
* Search is so Powerful. Introduction article explains why search is unlike any other type of marketing.
* Writing for Search Engines. Includes information about keyword research, on page optimization, user interaction with search results, site architecture, and robots control.
* Off Site SEO. Includes many modules about link building, web directories, social interaction, blogging, and viral marketing.
* Search Engines. Compares and contrasts how to optimize for engines like Google and Microsoft's Bing. Also discusses search engine submission, the history of search, and vertical search.
* Buying and selling SEO services. Tips to help make the transaction go as smooth as possible either way.http://www.blogger.com/post-edit.g?blogID=8504627612678364110&postID=8588491084503005203
Click link to download Search Engine Optimization Guide (Sarter) for Beginner
Click link to download SimpleSEO Guide (Tutorial)
Click link to download Wordpress (Blog) SEO for Beginners Guide (Tutorial)
Click link to download SEO made easy : Basic SEO
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Danoefa Teamhttp://danoefa.blogspot.com/2011/03/what-is-search-engine-optimization-seo.html
