Article by Healthcare Market Resources
Market share – a definitionFirst, let’s start with what we mean by “market share”. Market share is essentially the percentage of business your company does relative to the entire business segment. More simply illustrated, if your business manages 350 patients in a single or five county service area and the total number of patients under care in that same single or five county service area is 1000, then you have a market share of 35%.Seems simple. But what exactly does your market share represent to your business? And, what does it mean if your market share is 35%, 45%, or 50%? Are there compelling reasons as to why you would want to see
