Search Engines have undergone several changes this year that made up Search Engine Optimization with some alterations. And when we speak up about SEO, comes next in line will be Social Media Optimization, known as the newest manifestation of SEO. The term is not new to you since it’s very popular in the web especially in social networking sites worldwide like Twitter and Facebook.
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Should Social Media be considered in Search Engine Rankings? The question basing upon the trend of Social Media Optimization in gaining back links from individual social media sites like twitter and facebook profiles, and targeting towards real time searching. The greater impact you can cast on the social networking sites, the greater your SEO projections will improve today and in the upcoming year.
Now let’s take a look at the search engines on how they count social signals for organic ranking.
Google Search
Google has a real time search displaying shared real time tweets from twitter. The link tweets take you to to these dedicated social search services gathering content from social networks and leverage counted social signals from those networks to help decide what should rank well. Most links in Twitter are nofollow links but it doesn’t matter instead it helps improve the news results. You can see it how page rank and Google index cached the most tweeted and most shared articles which can be considered as the most visited.
What Would Google Do?
Bing Search
In Bing search, the ranking is quite different. For Twitter, Bing looks at the social authority of the users counting the followers on how many people they follow and how many follow them. Link carries much more weight in Bing Social Search when someone in authority especially public figures tweets the link and that will flow to the top when best match relevancy is being used.
For Facebook, we all know the alliances between these two identities, Bing currently looks at links shared on Facebook that are marked as being shared to "everyone" and those from Fan Pages. Links on Twitter & Facebook for Organic Ranking
So buddies, these were some of the SEO Social Media trends today and for the coming year. Keep your mind on to these if you want to maintain or improve your site's search engine-friendliness.
