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Google uses its Internet Search Engine technology to serve advertisements based on website content (weblog content), the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website. Many websites use AdSense to monetize their content; it is the most popular advertising network. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.
Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways .They use a wide range of traffic-generating techniques, including but not limited to online advertising
They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".
The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not
observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid. Google currently shares 68% of revenues generated by AdSense with content network partners.
Blogger provides a simple way for you to make money with your blog. AdSense is Google's content-targeted advertising program. This means that you don't select keywords or categories for your ads. Instead, Google's servers determine what your posts are about and display the most relevant ads to your readers. So, if you blog about baseball, there might be ads for Major League Baseball memorabilia next to your post. If you blog about painting, there might be ads for art supplies.
Blogger requests access to your AdSense account in order to allow us to create and place ad code on your page through our layouts and template tools. As part of this process, you may notice that Blogger is receiving "0%" of your AdSense earnings - this means that you will receive the same amount for clicks or impressions as you would creating the ad code from your AdSense account. To view any partners that have requested access to your AdSense account, and their associated revenue shares, please log in to your AdSense account, click the "My Account" tab, and choose the "Account Access" sub-tab. If you see a "grant access" link next to blogger.com, you must click this link in order to create ads with Blogger tools.
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